How to Write a Business Reference Letter


A business reference is a recommendation provided by a client, vendor or other business associate or contact. You may be called upon to provide a business reference letter to verify the quality of a contract company’s work to a new client. The reference might recommend the business to other clients, or, in general, to provide an endorsement of a contact for business purposes.


A reference letter can be sent via post or email, and should maintain a professional appearance.


What to Include in a Business Reference Letter


A business letter should begin with your contact information and the contact information of the person receiving the recommendation. When sending an email, include “Reference” or “Recommendation” in the subject line, in addition to the company’s or person’s name.


Begin with an appropriate salutation, and end with a professional close. The body of your letter should provide information and examples of the high quality of the product or service. You should also mention how pleased you were with the work, and offer to elaborate on or clarify any points.


Examples of Business Reference Letters


The following are examples of business reference letters recommending the services provided by a company or individual.


Example #1


Your Firstname Lastname

Your Title
Your Business Name
Your Business Address
Your City, State, Zip



Firstname Lastname

Business Name
City, State, Zip

Dear Ms.




I am writing to recommend the services of the Sparkleshine Cleaning Service. I have been using Sparkleshine to clean my offices for the past five years, and have always been completely satisfied. They do an excellent job, are always punctual, and offer the most competitive rates in town.


We have also hired them on occasion for extra jobs, cleaning after a move, blinds, deep cleaning the kitchenette, etc.


They have been very reasonably priced, and always do exactly what we ask of them.


I'm happy to recommend the services of Sparkleshine. If you have any questions, feel free to contact me.




Firstname Lastname
Company Name
[email protected]

Example #2


Subject: Stephen Davison Reference


Dear Ms. O’Malley,


I have been acquainted with Stephen Davison for three years, in his capacity of web designer for my small business. He completely overhauled my website, and has been responsible for the maintenance as well.


Stephen’s design and optimization, I believe, are largely responsible for the dramatic increase in traffic to my site, and for the resulting increase in profits for the business. He is easy to work with, thinks creatively, and effectively communicates his ideas. He has my highest endorsement.


If you have any additional questions or need clarification, please feel free to contact me.




Tawny Birkenstock
[email protected]

Example #3


Subject: Reference for Kip’s Kennels


Dear Mr. Small,


As a dedicated pet owner, I searched long and hard for a kennel where I felt comfortable leaving my precious companions.


After doing plenty of research, and visiting several other kennels in the area, I found Kip’s Kennels two years ago. My pets haven’t been boarded anywhere else since.


The staff at Kip’s is knowledgeable, courteous, and friendly. They truly care about every pet as they do their own, and the facility is always spotless. They offer daily updates via email or text to reassure you while you are separated from your pet.


I highly recommend Kip’s Kennels to care for your pets while you are out of town. If you have any further questions, or would like to speak with me about my experience, please feel free to contact me.



Tom Sparks

[email protected]