Company Name:
Sunrise Medical
Approximate Salary:

Boulder, Colorado
General Business
Position type:
Experience level:
Education level:

Digital Marketing Manager

Sunrise Medical

Sunrise Medical is committed to creating a diverse environment and is proud to be an equal opportunity employer including veterans protected by VEVRAA and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Level : Management
Job Location : Boulder - Boulder, CO
Position Type : Full Time
Education Level : 4 Year Degree
Salary Range : Undisclosed
Travel Percentage : None
Job Shift : Undisclosed
Job Category : Marketing


The Digital Marketing Manager leads social media strategy and implementation. This position establishes the social media strategy including SEO, web content, digital content, lead acquisition and email marketing. The person works as part of an integrated marketing team to create demand for products, launch campaigns, develop consumer/supplier facing marketing insights/programs and digital advertising across audiences. The position also oversees product photography and video production.

  • Together with the Vice President of Marketing, design and implement the social media strategy including managing a global content team, organizing global and regional social media execution and providing metrics on all social media channel performance.
  • Authors digital media strategies for social media and display ads based on the latest algorithms.
  • Monitors & researches trends, best practices and new opportunities in digital marketing.
  • Maintains CRM and list building strategies for email marketing through lead list imports, database cleaning, field updates, trade show contacts etc. for mailings related to the sales organization and marketing initiatives.
  • Creates strategies for email marketing including tradeshow support, product launch, lead generation and newsletter engagement.
  • Collaborates with the design team to develop creative assets for use digitally.
  • Engages in social media interactions by monitoring, listening and responding to represent the brand with authenticity.
  • Align the U.S. social media content strategy to promotions and product launches by working cross functionally across the U.S. organization.
  • Develops strategies to drive online traffic to the company website, including SEO, paid search, and PPC.
  • Responsible for all phases of interactive project planning, design and implementations serving as the expert and primary point of contact for digital platforms.
  • Establish performance metrics and report on them monthly.
  • Monitor changes in social media so that Sunrise Medical is leveraging trends
  • Supervises the Internet Marketing Associate by providing oversight to web related activities including but not limited to: uploading content to the website, managing SEO, Kentico interfaces (non-IT related areas), apps, customer service web related support, social media execution, etc.
  • Anticipate changes in consumer preferences and adjust strategy quickly.
  • Lead initiative including content.
  • Working with the Vice President of Marketing - develop a schedule for video production. Provide script writing/editing. Secure outside resources as needed.

  • Forward Thinking - Anticipating the implications and consequences of situations and taking appropriate action to be prepared for possible contingencies.
  • Fostering Innovation - Demonstrating support for innovation and for organizational changes needed to improve the organization's effectiveness.
  • Results Orientation - Focusing on the desired end result of one's own or one's unit's work; setting challenging goals, focusing effort on the goals, and meeting or exceeding them
  • Fostering Teamwork - As a team member, the ability and desire to work cooperatively with others on a team
  • Building Collaborative Relationships - Developing and maintaining partnerships with others.
  • Flexibility - Openness to different and new ways of doing things; willingness to modify one's preferred way of doing things.


  • Bachelor's degree in Business, Marketing, or IT required.
  • Understands and utilizes social media platforms (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, etc.)
  • Knowledgeable in using Hootsuite, MailChimp, SurveyMonkey, Face Book Ads Manager, Google Analytics, Ad Words. Prefer knowledge of Kentico.
  • Demonstrated ability to analyze metrics associated with each channel on performance (i.e. reach, engagement, organic vs paid, most engaging posts, etc.)
  • Demonstrates creativity and immersion in Social media.
  • Demonstrated ability working with a consumer or healthcare brand with responsibilities for online and mobile community features.
  • Experience with web implementation, web content management.
  • Understands SEO and strategies to support performance.
  • Must have demonstrated, excellent written and verbal communication skills.
  • Exceeds at building and maintaining cross functional relationships.
  • Must be able to translate customer insights and marketing objectives into usable, valued solutions.
  • Prefer candidate has managed an associate in prior positions.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Flexibility of Closure - The ability to identify or detect a known pattern that is hidden in other distracting material.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions.
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong.
  • Selective Attention - The ability to concentrate on a task over a period of time without being distracted.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Lift Strength - The ability to lift and/or move up to 10 pounds occasionally.
  • Attendance - Regular attendance is required.
  • Overtime - Must be able to work overtime, as required.