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Company Name:
Harvard University
Approximate Salary:

Cambridge, Massachusetts
United States
Business Development
Position type:
Experience level:
Education level:

Managing Director

Managing Director, Direct Marketing and Participation

Harvard University

Managing Director, Direct Marketing and Participation
Alumni Affairs and Development

Duties & Responsibilities
Principal Duties and Responsibilities (Essential Functions*):

  1. As a member of the RAC Management team, participates in decision making and is responsible for carrying out policies and strategies.
  1. Oversees strategies for broadcast appeals, working with the Associate Director to develop solicitation plans across channels to renew previous donors, retrieve lapsed donors, and acquire new donors from College alumni, GSAS alumni, and parent pools.
  1. Oversees strategies for integrated Reunion solicitation, working with Managing Directors and Class Officers. Partner with College Alumni Programs in the Harvard Association and Operations teams to develop integrated Reunion communications that includes messaging about social events, fundraising, and the class report.
  1. Oversees strategies for broadcast stewardship and cultivation for Associates Program and 1636 Society outreach, partnering with Harvard College Fund colleagues, stewardship and donor relations, and communications to develop and execute program.
  1. Monitors and evaluates performance metrics to assesses results and adjust strategies and tactics throughout the year to achieve optimal results.
  1. Leads direct marketing team, including three direct reports, and work with Associate Director to manage direct marketing and participation budget.
  2. Serves as primary client partner and requester for HCF Direct Marketing to FAS Communications team, which provides or accesses creative services for all of FAS Development, including writing, multimedia vendor management, print production, copyediting, and design.
  3. Partners particularly closely with the Director of FAS Development Communications to coordinate calendars, messages, and strategies; share resources; and avoid duplication of effort. Also represents the HCF team in AA&D- and University-wide communications discussions and planning sessions.
  4. Ensures that messages disseminated from Direct Marketing are aligned with overall FAS Development messaging.
  1. Cultivates favorable relationships with colleagues across departments, including, but not limited to, FAS Development, Operations, HPAC, the HAA, Academic & Development Coordination (ADC), and Alumni and Donor Services (ADS) as well as external partners and vendors. Also collaborates regularly with the AA&D central communications, donor relations, and events teams.

Basic Qualifications

  1. BA/BS degree or equivalent; 8+ years of relevant experience (direct marketing, fundraising, annual giving, etc.)
  2. Staff management experience.
  3. Strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and business decisions.

Job Function
Alumni Affairs and Development, Communications

Sub Unit

USA - MA - Cambridge

Harvard College Fund

Time Status

00 - Non Union, Exempt or Temporary

Salary Grade

Pre-Employment Screening
Education, Identity

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by law.