Company Name:
Lenze Americas Corp
Approximate Salary:

Location:
Uxbridge, Massachusetts
Country:
US
Industry:
General Business
Position type:
Unspecified
Experience level:
Education level:

Marketing Programs Specialist


Lenze Americas Corp

Marketing Programs Specialist
Full-time Regular
Uxbridge, MA, US

Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology - offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. We are able to support the customer throughout the entire machine development process - from the control system to the drive shaft, from the initial idea to after-sales.

Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and commercial equipment (pumps/fans). A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

The Marketing Programs Specialist will be responsible for identifying, developing and managing the integrated marketing programs that support the development and execution of the North American Sales and Marketing plan.

Key Responsibilities:

  • Develops and executes key marketing programs for a specified customer segment through the entire sales funnel with the goal of lead generation, lead conversion and creation of customer loyalty.
  • Manages the relations between the sales team and the marketing organization.
  • Campaigns in the program will include but not be limited to such components as development and administration of annual business plans and cooperative advertising funds, technical training, inventory stock levels, stock rotations, and pricing structures, trade fairs, advertising, social media, thought leadership and product launches - potentially all elements of the marketing mix.
  • Generates and analyzes results of marketing programs through reporting on a regular basis (KPIs); responsible for continuous improvements. Documents all activities on marketing calendars.
  • Partners with all marketing team members to align resources and partners with internal and external third party marketing partners to assure success of programs and campaigns.
  • Partners with key corporate marketing teams to align campaigns with corporate resources, brand guidelines and communications.
  • Communicates campaign efforts both internally and externally.
  • Creates and manages marketing programs in SAP CRM.


Requirements:

  • 4 years college/Bachelor's degree in Engineering, Marketing, Business or relevant field.
  • Advanced college/Master's degree in Business a plus.
  • At least 3 years prior experience in industrial automation or manufacturing marketing programs for technical products.
  • Solid working knowledge of Microsoft Office (Word, PowerPoint, Excel, SharePoint). CRM System experience (SAP preferred).
  • Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels.
  • Strong ability to work in an environment characterized by technology- and engineering-focused concepts and their translation into value propositions for a variety of audiences.
  • Excellent project management skills, including the proven ability to handle multiple complex projects simultaneously with varied audiences and against deadline.
  • Significant hands-on experience building and executing successful marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results.
  • Exceptional organizational and budget management skills.
  • Able to work well independently or in a team environment.


Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

PI105995155