Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. We're seeking an Ad Ops Specialist. The Ad Ops Specialist is responsible for tagging and supporting activation of digital media campaigns. The candidate must oversee detailed elements of the campaign, including tracking metrics, identifying any issues that may be negatively impacting performance, and adjusting. The Ad Ops Specialist will further oversee multiple specialized areas, including verification tag management and reporting, maintaining a tagging spec library, and staying current on the ever-changing retailer tagging requirements. This individual must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting. Candidates must reside in a commutable distance to one of these Mars United Commerce's hub locations: Chicago, Minneapolis, Bentonville, or Dallas.PRIMARY RESPONSIBILITIES:
- Campaign setup, execution, and successful deployment
- Ensure creative adheres to Publisher specifications and guidelines.
- Manage QA process of campaign setup and tag development.
- Troubleshoot issues that affect implementation, tracking, or reporting.
- Monitor and optimize designated campaigns to ensure full delivery and KPIs met.
- Campaign reporting
- Develop and maintain traffic sheets.
- Maintain data quality and integrity by enforcing AdOps policies and procedures.
- Regular interface with Account Managers, Media Planners, and Programmatic Specialists
- Bachelor’s degree in marketing, advertising, or equivalent.
- 3+ years Ad Operations experience.
- Experience with CM360 (i.e., DCM, Google Campaign Manager) experience required.
- Experience with verification software – IAS and MOAT required; DV a plus.
- Strong working knowledge of Excel and Google Sheets
- Experience with Asana project management software
- Highly analytical with strong quantitative skills
- Strong problem-solving ability, solutions motivated.
- Excellent organizational skills with ability to juggle multiple projects.
- Strong attention to detail and accuracy
- Ability to work with strict deadlines in a fast-paced environment and under pressure.
