Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. We’re looking for a Paid Search Manager to help us maintain and evolve our leadership position in the growing Commerce Media space. Candidates must reside in a commutable distance to one of Mars United Commerce’s hub locations: Minneapolis, Detroit, Chicago, Cincinnati, New York, Bentonville, Dallas, Seattle or Nashville.PRIMARY RESPONSIBILITIES:
- Build and flawlessly execute best-in-class retail media campaigns across search.
- Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
- Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
- Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
- Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
- Support with developing retail strategy, client media mix, and budget allocations.
- Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
- Help manage team workflow, training, and internal project reviews.
- Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
- Reports to Director Retail Search. No immediate direct reports.
- 5+ years of experience in retail search space
- Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
- Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
- Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
- Google Suite Experience (Google Sheets, Docs, Slides)
- Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
- Retail media buying experience on Amazon and one or more of the following platforms is required – Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Google SEM or similar experience is a plus, but not required.
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
- Ambitious self-starter who takes ownership of and great pride in his/her work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Creative and strategic thinker who gets excited about taking on and solving complex challenges.
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.The base salary for this position may range from $75,000 to $85,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.#dp #LI-BS1 #LI-Hybrid
