Brand Marketing Manager
Time type: full time
Posted on: August 05, 2024
Job requisition id: R3800
What we need
We are seeking a Brand Marketing Manager to report to the Director of Marketing. This role will collaborate with cross-functional teams and external resources to craft compelling narratives and execute go-to-market plans that increase brand awareness. You will be responsible for executing comprehensive B2B marketing campaigns, creating brand assets and content development for videos, press releases, advertising, and sales presentations. You will plan and manage a variety of marketing events, such as tradeshows, webcasts and executive roadshows.
What we do
The Marketing Team is part of the Sales organization and plays a critical role in driving revenue and growth by collaborating closely with Sales, Talent Acquisition and Investor Relations Teams to ensure communications clearly and consistently align to drive the brand forward.
What you’ll do
- Craft and edit brand assets and content including videos, blog posts, press releases, advertising, case studies, infographics, sales presentations, award submissions and thought leadership
- Monitor market trends and conduct research to support content development
- Plan and manage events, including tradeshows, webcasts, and executive roadshows
- Identify appropriate speaking opportunities and work with internal thought leaders to support content development
- Orchestrate and oversee production resources to capture images and video that support brand storytelling
- Update and maintain brand standards and library of brand assets
- Create and maintain library of marketing assets and resources on SharePoint
- Support requests for branded materials
- Source, order, and manage branded merchandise
What you’ll need
- Bachelor’s degree in marketing or related field
- Minimum 5 years of B2B marketing experience
- Project management: Strong ability to multi-task and juggle multiple projects
- Strong communication skills including interviewing, writing, and editing; Ability to write creative, storytelling copy and choose effective visuals
- Microsoft Whisperer: Advanced Proficiency in Excel, PPT and SharePoint, including templates, themes, Quick Styles
- Understanding of the C-level business executive audience (high-touch, long-tail consultative sales environment)
- Experience with Adobe creative suite (Photoshop, Illustrator, InDesign)
- Experience creating conceptual graphics and slides to concisely communicate key ideas and themes
- Travel: up to 20% within North America as needed to support projects.
Other considerations
- Hybrid schedule (minimum 3 days per week based in Wilmington, MA office)
- Employees must have a valid driver’s license and the ability to drive and/or fly to clients, marketing events and other customer locations
- Some walking, standing, lifting (under 50 lbs) and bending
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