At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
Using discretion and judgment, the Marketing Analytics Lead Analyst supports the development and implementation of the vision for data-driven marketing for MFS.This role will determine and analyze KPIs for marketing strategies across MFS's digital platforms as well as developing the appropriate frameworks, tools and platforms to effectively analyze data and apply learnings to help the business decision making process.Works with multiple stakeholders to ensure data driven objectives are met and analysis is used appropriately and effectively to optimize programs and initiatives.This role is a champion for data driven decision making throughout the organization, particularly as it pertains to marketing programs.
WHAT YOU WILL DO
- Evolve and support MFS's analytics vision and capability to develop data driven strategic marketing learnings and insights globally.
- Ability to support and help architect the appropriate set of tools, platforms and environments to effectively deliver data driven insights.
- Demonstrate deep passion for delivering and articulating actionable insights to optimize and evolve marketing programs and initiatives.
- Collaborate with other members of the marketing team to define KPIs based on marketing, audience and brand objectives; determine and execute testing opportunities to capture further learnings.
- Provide data findings and insights to help optimize the mix of marketing programs across Paid, Owned and Earned experiences including, but not limited to, campaigns, media, content, website, apps, CRM initiatives, and social marketing.
- Provide regular reporting. Identify trends, areas of opportunity, scale and ongoing improvements; Identify and drive successful adoption of proven best practices (Global, Regional, Local).
- Deep Proficiency in core data analytic functions: Database concepts, data platforms and architecting skills; SAS or other statistical programming expertise; multivariate testing and statistical analysis expertise; primary research methodologies and frameworks.
- Conduct and assess marketplace and competitor digital reviews to measure ongoing digital activities, identify emerging financial services market trends, and determine impact to MFS' digital strategy. Scan broader digital ecosystem to identify potential best practices and new processes for MFS consideration.
- Ability to develop and maintain highly effective team (when applicable) who can deliver on objectives and drive ongoing vision and optimizations.
- Understanding and appreciation of working collaboratively with sales, marketing, product, and technology teams to deliver an outstanding experience for customers and stakeholders.
- Navigate global compliance regulations for the Financial Services industry and ensure that all data capture applications and experiences conform to established policies and guidelines. (Global, Regional, Local).
- Assume additional responsibilities as required.
WHAT WE ARE LOOKING FOR
- BA or BS in Marketing, Finance, Statistics or equivalent experience; advanced degrees in related areas a plus.
- Minimum of 5-6+ years of experience in a quantitative business environment including, but not limited to, key marketing areas of focus such web analytics, database analytics, media and/or digital content and social platforms.
- Strong understanding of digital advertising, marketing and strategy as well as digital analytics including the vendors and testing methodologies and approaches.
- Working knowledge of and/or interest in financial services and comfortable adhering to the practices required for a regulated industry a plus.
- Ability to work within a team environment, while also assuming leadership when appropriate.
- Strong organizational and communication skills.
- Strong customer experience skills with the ability to pick up new tools, platforms and ideas quickly.
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At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
What we offer:
- Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
- Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
- Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
- Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
- Life & Disability Benefits: Company-paid basic life insurance and short-term disability
- Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs
MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.
MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.