Senior Analyst - Marketing

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge Network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Site & Application Marketing team within USCM leads Prospect's Card Shop and Application experience which are both quintessential to our ability to convert prospects. Site & App is a high visibility channel that requires close collaboration with partners across the blue box to operate and is focused on driving strategic integrations and membership focused marketing across prospect shop and application.

The Sr. Analyst - Card Shop and Search Engine Optimization (SEO) strategy will work cross-functionally to support and execute on marketing opportunities that will push our site & SEO strategies towards their 'next gen' phase. More specifically, the incumbent's focus areas will include strategic initiatives within the Prospect Card Shop channel such as enhancing our mobile-first UX, implementing new T&L projects, and maintaining and optimize Card Shop's On-Page and Off-page SEO presence. The Sr. Analyst will support these strategies by partnering with channel owners across Site, the marketing analytics organization, Enterprise Technical and SEO partners, and other cross-functional partners across the blue box.

Responsibilities Include: 

• Support and execute innovative initiatives that will allow us to reach new, diverse audiences and build 'next generation' website experiences
• Partner with the run of business marketing arm of the Site & Application team to source performance insights and learnings that should underpin next gen shop strategies
• Develop SEO strategies aligning with broader marketing and product initiatives
• Help maintain SEO across Card Shop - keeping up to date with trends & following best practices 
• Support the operations of enhancing marketing campaigns with SEO recommendations and updates
• Manage and deliver SEO projects from start to finish
• Work with external agency and cross-functional departments to develop and track all details of SEO initiatives

Minimum Qualifications: 

• 2+ years of SEO experience
• A proven track record of delivering impactful SEO results 
• Knowledgeable of the latest SEO best practices
• Strong knowledge of SEO tools such as Google Search Console, Keyword Planner, Conductor, SEMrush, Ahrefs, etc.
• Highly motivated individual with a positive attitude 
• Strong project management, and organizational skills with an attention to detail to ensure end-to-end flawless execution
• Ability to manage multiple projects at once, operate autonomously, and prioritize effectively
• Excellent verbal and written communication skills
• Motivation and excitement to be an active member of a high-profile, results-oriented and fun, fast-paced team
• Bachelor's Degree

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.