Senior Automation Analyst, Marketing Operations - Remote
Overview
The primary purpose of this position is to own and administer marketing automation platform(s) and fully leverage its capabilities. Working closely with Marketing, Sales, and Operations, the Senior Marketing Automation Analyst will execute inbound and outbound marketing automation campaigns and make data-driven recommendations to optimize the efficiency and effectiveness of the marketing automation strategy. This role will act as the overall subject matter expert on our marketing automation.
The Center for Internet Security (CIS) makes the connected world a safer place for people, businesses, and governments through our core competencies of collaboration and innovation. We are a community-driven nonprofit responsible for industry leading best practices for securing IT systems and data. We lead a global community of IT professionals to continuously evolve these standards and provide products and services to proactively safeguard against emerging threats.
Salary Range: $69,100 - $104,600 We offer a competitive total rewards package at the Center for Internet Security:- Base salary is determined on a number of factors including, but not limited to, education, experience and skills
- Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire
- $500 wellness card for Health Coverage Participants
- 401(k) with 4% Company Match, vested from the first day of hire
- Flexible Spending Account (FSA) & Dependent Care Account (DCA)
- Life Insurance
- Bonding Leave
- Paid Volunteering Program
- Bonus eligibility
- Paid Time Off (PTO) inclusive of vacation, personal and sick time
- Paid Holidays
- Wellness Program
- Employee Engagement Activities
- Professional Development Opportunities
- Tuition Reimbursement
- Student Loan PayDown Program
- Employee Referral program
- Employee Assistance Program
What You'll Do
- Own and administer the marketing automation platform(s), to include creating landing pages, forms, emails, lists, custom redirects, personas, automation rules, and more
- Maintain marketing automation integration with Customer Relationship Management (CRM) and assist in the integration of additional platforms into the marketing automation software
- Responsible for system configuration of the marketing automation platform(s)
- Work with stakeholders to gather requirements, build process workflows, and maintain the documentation library
- Work with stakeholders to present marketing automation capabilities that support the product owner
- Responsible for the execution of the email marketing program, including segmentation, testing, and deployment – and continually evaluate these for improvements
- Support essential marketing/sales operations initiatives, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing/management
- Ensure marketing automation and sales enablement platforms comply with legal and security requirements for data privacy, opt-in, consent and other requirements
- Collaborate with vendors and industry experts on mission driven projects
- Other tasks and responsibilities as assigned
What You'll Need
- Bachelor’s Degree in Business, Marketing, or related business discipline*
- 3+ years of marketing automation or system management experience
- Strong working knowledge of Salesforce and Marketing Cloud Account Engagement (formerly known as Pardot)
- Expert knowledge of database management concepts and best practices
- Proficient in marketing automation reporting
- Excellent written and verbal communication skills
- Ability to think critically and exercise independent judgement and discretion
- Excellent attention to detail
- Strong organizational skills and the ability to prioritize work to meet deadlines and daily requirements in a fast-paced environment
- Demonstrated experience in working independently and with others to accomplish project objectives that advance the department’s objectives
- Must be authorized to work in the United States
It's a Plus if you have:
- Certifications in CRM or marketing automation platforms
- Experience in administering or using sales enablement platforms, such as Groove or Salesloft
- Proficient in HTML
*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.
At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.
