Senior Manager-Marketing, Enterprise China Management

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

In August 2020, American Express launched a new network in mainland China through our joint venture, Express Company (EC).  Amex is the first foreign network to operate in China, and this represents a significant opportunity for us to compete in one of the largest and most advanced payments markets in the world.  The Enterprise China Management (ECM) team partners across EC and Amex to build the China business and capitalize on this incredibly exciting opportunity for growth.

The position supports EC's marketing strategy and growing Amex's brand in the region with a focus on several key pillars:  brand enablement, global experiences, outbound initiatives, and governance.  The position's SOW will involve managing marketing review processes and escalations, identifying and executing opportunities to enhance the Amex brand in China.

The Sr. Manager role will be a key member of the team supporting successful marketing campaigns and growth in China, and partner closely with our joint-venture colleagues at EC and with internal partners across American Express.

Key Responsibilities include:

• Serve as the primary point of contact for brand and marketing in China, leading key workstreams in partnership with EC and Amex
• Develop and advise on localized marketing strategies that drive Amex brand value and awareness in China
• Ensure all China marketing and branding adhere to global brand guidelines, and oversee creative reviews of EC/bank issuer campaigns in collaboration with Amex global brand team
• Advocate for local exceptions and cultural nuances when necessary and appropriate
• Supervise review process for social media accounts and influencer content
• Leverage global resources to support EC product launches & go to market
• Project manage annual brand research in partnership with EC and local research agency
• Partner with Amex teams to enable access to global assets and experiences for card members in China
• Socialize EC's brand and marketing activities to Amex stakeholders

Qualifications

• 5+ years experience in Marketing
• Experience developing and executing marketing campaigns
• Superior relationship management and communication skills with a demonstrated ability to engage, influence, and collaborate well with cross-functional partners and leadership
• Ability to build relationships with external stakeholders
• Thrive in a fast-paced environment that requires solving new and ambiguous questions with independence, rigor, and attention to detail
• Ability to synthesize viewpoints from different backgrounds and recommend the optimal path forward
• Strong executive presence, effective written and verbal communicator
• Strategic mindset with desire to stay up to date on digital/marketing trends and China market developments
• Positive "roll-up your sleeves" attitude; a proactive mindset with a strong-will-to-win
• Experience working in, or with teams in China
• Flexibility to work across multiple time zones, as needed
• Ability to travel to mainland China if business need arises
• Working proficiency in Mandarin (speaking and reading) required

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.